Leadership and Management Psychological Relationship

Question: Discuss about theLeadership and Management for Psychological Relationship. Answer: Part A Identification and Assessment of the Needs of the Customers: As commented by Lewis (2013), exercise and fitness has now certain psychological relationship with dressing style of an individual. Everyone wants to look good when it comes to fitness and as a result they pay more attention to their dressing. Research has shown that a kind of athletic look has inspired the fitness freaks to dress in a way that portray their effort towards fitness. If the recent trend has to be considered, leggings have been used by the female gym goers. It has been observed that major clothing brands like Zara, that are not in the business of fitness clothes or gym wear are also making approach to launch clothes for athletes or other fitness lovers (Goetsch and Davis 2014). Satisfying the expectations of customers, in terms of: Quality: It has to be understood that gym wear is something that an individual wears on a regular basis just like a uniform. Therefore, maintaining good quality of the material of the costume is indeed important. Time: Coming up with a detailed manufacturing plan and meeting with the demand of the consumers in the market within 6 months of time is feasible. Cost: The price of the product has to be fixed on the basis of the price of other competitors. However, researches have shown that people are often found to spend good amount of money on fitness clothes and shoes if they find it comfortable and fashionable for themselves. Therefore, it is recommended that there shall be different ranges of products available for different consumers. Methods of Identification of Trends in the Market: In order to understand the recent market trend, the most effective way is to understand it from the consumers themselves. An online survey or directly interviewing people to understand their point of view might be fruitful for understanding the needs of the customers (Darkooti, Esmaeilzadeh and Davin 2015). Moreover, keeping pace with the recent fashion trends by following sports magazines or consumers needs and expectation can give idea about the recent trends and the liking of the consumers. A good eye on the competitors product has to be kept and coming up with products that can compete with the existing product is the right approach of understanding the trend of the market. Method to Ensure Delivery of Products within Organization: Monitoring the delivery of the product is the primary requirement to ensure delivery of products. There should be an individual who has to be assigned with a particular responsibility of monitoring the delivery of the product. A separate and distinct position should be allotted to an individual for the monitoring purpose. The dealers and the suppliers are to be monitored properly and it has to be make ensured that the products are delivered on time (Goetsch and Davis 2014). Products can be delivered in a bulk to the dealers who can sell the products in exclusive stores. Apart from this, online delivering and shopping option always remain a convenient method of delivering products to the consumers. Explanation of Monitoring Team Performance: In order to make the performance of the employees effective, it is important to monitor their activities. Every employee needs to be monitored and an account has to be kept of the daily performance of the employees. Most importantly, it is required to make an action plan of the complete procedure of exporting and manufacturing the products. It is based on the performance review necessary actions can be taken to improve the situation as required (Darkooti, Esmaeilzadeh and Davin 2015). If required, the employees can be trained as well. Proper training or teaching them in the right way can help to overcome the situation if any kind of fault is recognized in the activities of the employees. Evaluation and Monitoring Own Performance: The best way to monitor self performance is to set the target for a particular day and then make necessary plans to carry out the activity to accomplish the target of the day. Making a step by step plan of the things to do and then following the same step wise will definitely make the things better. Every situation might lead to certain things that act as a learning guide (Lewis 2013). It is important to understand the requirement of the situation and act accordingly. Researching on self and coming up with plans to monitor the performance of self can be the best way to self-monitor. Better Learning Opportunities to Improve Performance: It is evident that at the time of carrying out any kind of activity, an individual comes across any kind of situation that helps the person to understand their role or performance. To improve the performance, it is important tom understand the demand and needs by putting oneself in the customers shoes (Balajade, Dana and Rezaeishirazi 2014). If the particular product is designed by the means of understanding the perspective of the consumers, then there remains a better opportunity of getting fruitful result. Getting feedback from the customers and then working on the same factors to improve the business condition is indeed the primary means of improving the business and the products of the company. Assisting Team Members to meet Customer Service Standard: The most effective way of understanding the needs of the customers is by directly communicating with them. In order to achieve this, it is recommended to conduct a survey among the target groups of people. Asking people about their choice and expectation would definitely help to understand the needs of the customers that can finally help to come with such products that will meet the requirement of the consumers (Grigali?nait? and Pilelien? 2013). Again, getting updated with recent trends by following recent magazines or news where the trends and liking of people are narrated. It is on the basis of complete evaluation, the product shall be designed. CommunicationSkill to be used: The best way of communicating with the team members and assisting them in the right way is by the means of addressing each employee personally. Therefore, interpersonal communication with the employees can be effective. Face to face communication or carrying out a detailed meeting with the employees by addressing the issues can be effective (Hwang and Ng 2013). In this respect, it can be said that leadership quality plays an important role. As a manger, it is important to follow up with the needs of the employees and communicate with them as per necessity. Part B: Impact of laws on business: Anti-discrimination law: The gym products and equipment should be designed for all irrespective of any kind of biasness related to particular race or religion. The model or the face for the company might be someone belonging to different ethnic groups (Rue, Byars and Ibrahim 2012). Australian Consumer Law: The Company must be responsible enough to deal with the complaints of the consumers in case if there is any kind of faulty products are found (Rue, Byars and Ibrahim 2012). If the consumers are ready to pay for the particular product, the Company shall give worthy product. Industry codes of Practice: The Company has to deal with good standard with the dealers and suppliers of the product. All kinds of documents should be checked and rechecked before making any kind business. Work, health safety: Employees who are responsible for the manufacturing process should be kept under utter guidance and care. In case, if there is any kind of hazardous situation then the management should take proper measurement to overcome the crisis. Ethical principles: The Company should carry out all the activities with basic ethical guidelines. There should be truthfulness and justification in their prime business or manufacturing activities (Rue, Byars and Ibrahim 2012). Importance of Public Relations and Product Promotion Any kind of activity that is focused to involve public good helps to enhance the image of the company. Public Relation acts as a tool for promotion. It has to be understood that the major aim of the Company is to launch a new product and as viewed by Berman et al. 2015, public relation is most effective in case of launch of new product or repositioning a product. For a renowned company like Colesworths, if they carry out any public relation activity, it will have positive impact towards their other products as well. Public relation will create a positive image in the market that shall help to attract more consumers. There are numerous evidences when an organization has used Public Relation as an approach to promote their product or improve the image of the organization. Corporate Social Responsibility or CSR activities always prove to be fruitful for an organization (Certo and Certo 2013). Therefore, it is also recommended that in order to compete with the competitors in the market, Colesworths might come up with better Public relations activities that shall help them to approach the target group of people and increase the sale of the products. Reference List: Balajade, M.H., Dana, A. and Rezaeishirazi, R., 2014. The Relationship between Service Quality and Loyalty of Sports Customer.Research Journal of Sport Sciences,2(2), pp.55-59. 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